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36% Increase In Sales From Displaying Trades Watchdog Logo

Monday, 17 December 2007

A recent survey monitored the online behavior of 15,000 shoppers on our test website. The website displayed the "Trades Watchdog logo" for a 30 day period. The logo was shown prominently on the website and an addition was made to the websites news section explaining the new accreditation. The logo also linked to the Trades Watchdog Consumer website detailing to the shopper that the website was safe and secure and encouraging the shopper to buy from this seller.

 

The results showed that 36% more shoppers went on to make purchases after seeing the "Trades Watchdog Logo" in comparison  to those who did not see it. 

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